ContentSeer™ offers a range of solutions designed to help organizations gain competitive advantage. These range from competitive intelligence and marketing to solutions focused on leveraging enterprise content for enhanced search and discovery.
Competitive Intelligence, Reputation and Risk
Automatically track your competitors as well as the industry regarding new health initiatives, policies, and management. ContentSeer™ provides rich analytics on media coverage, sentiment, topics, etc. We provide valuable information on business events involving management changes, HR activities and more. We can track comments being made by management or officials allowing for rapid identification of potential non-compliance issues.
ContentSeer™ covers a variety of verticals through its innovative categorization of content sources (grouped by genre, geographical location), as well as companies and brands (grouped by industry). For example, it’s easy to set up a project to track your competitors in the pharmaceutical industry in Europe or Asia. You can use the intuitive project set-up to select sources and companies to track for this task.
ContentSeer™ provides curation of company and brand names: since such names tend to be ambiguous (e.g. Acme), we provide context-sensitive disambiguation so that customers are assured that the analytics correctly reflect the company name. Most keyword based social media listening platforms do not provide this service resulting in numerous false positives.
ContentSeer™ provides some unique analytics such as patent activity, FDA alerts, etc. which can be leveraged for specific vertical coverage.
ContentSeer provides effective means of leveraging social media data in addition to enterprise data for effective marketing solutions. Our marketing solutions allow you to:
- Tag customer sentiment, customer intent, e.g. intent to purchase, abandon product, establishment or company, interest in luxury items, travel, etc.
- Identify and reach out to key influencers
- Identify and categorize voice of the customer feedback: discover specific facilities, or staff that are being mentioned
- Discover trends in customer feedback – what are customers are asking for?
ContentSeer™ can ingest both social media as well as e-mail, customer satisfaction surveys and other enterprise content to identify valuable information for marketing organizations.
ContentSeer™ provides access to all the relevant content to business decision making in one place – whether it’s your own data, news, industry specific content, or social media, it’s all available for search and discovery. ContentSeer’s tags and categorizes content based on various topics such as political, legal, HR, financial etc – this facilitates discovery of relevant information quickly. This, combined with the other rich metadata allows users to search by:
- Content source
- Company, brand name
- Location etc.
Furthermore, ContentSeer™ supports dynamic facets, so that you can automatically discover related organizations, people, places, etc. during a search.
The above features, combined with our reporting tools makes ContentSeer™ the must-have tool for market research, for any industry!
Enterprise Search and Discovery
ContentSeer™ allows organizations to leverage their own content more effectively. Content such as a company’s web pages, support documents, or other enterprise content is enriched with entities, topic labels, and other rich metadata. Companies may opt for the enriched feeds to be used within their own search portals or mobile applications. We interface with Content Management Systems (e.g. Sharepoint) and CRM systems. We provide deployment configurations for search engines that can leverage the enriched data for state-of-the-art search and discovery solutions.
ContentSeer™ Enterprise Search and Discovery solutions allow you to:
- Tag content: Categorize documents and label topics, Tag entities, terminology to enhance existing applications
- Enhance Search Results: more relevant search results, including mobile; enhanced query processing; Search optimization
- Recommend links related to documents